For years, government advertising was an efficient way of securing favourable political coverage and a funding instrument for media outlets: not an ideal setup for independent coverage, so important for democracy, and the oversight function of journalism. At the same time, the digital transformation has placed publishers under unprecedented strain. Advertisement revenue is flowing to digital platforms. Media Minister Andreas Babler wants to introduce new media funding to strengthen independent journalism. Quality standards and ethical principles are supposed to play a key role for that. How viable is this reform?
Florian Gasser
Head of the Vienna office of German weekly newspaper ZEIT
Petra Stuiber
Deputy Editor-in-Chief of Austrian daily newspaper Der Standard
Barbara Tóth
Head of the media department at Austrian weekly newspaper Falter
Marco Witting
Editor-in-Chief of Austrian regional daily newspaper Tiroler Tageszeitung
Hosted by
Stefan Kappacher
Editor for domestic policy for media magazine #doublecheck, Austrian public-service broadcaster ORF, Radio Ö1