Holger Gassler is Head of Brand & Communications at Innsbruck Tourism, where he is responsible for the strategic positioning of the destination in an international context. He oversees brand development, communication strategy, and the integration of traditional PR, content marketing, and digital channels.

His professional background is shaped by many years of experience in destination marketing as well as in event sponsorship. Trained in tourism management and business administration, he also gained international experience working in hotels in Australia and the United States.

A key focus of his work is credible travel PR and collaboration with journalists and influencers. He emphasizes authentic content, transparency, and long-term partnerships.