Markus Breitenecker has been a member of the Executive Board of ProSiebenSat.1 Media SE since April 1, 2024, and as COO was responsible for sales, marketing, IT/AI, regulatory affairs, and sustainability until October 2025. He also heads the Seven.One Entertainment Group and Joyn’s streaming and platform strategy. The lawyer began his media career in 1996 as CEO of The Weather Channel in Düsseldorf and moved to Kabel Eins in 1997. In 1998, he founded ProSieben Austria and has been CEO of ProSiebenSat.1 PULS 4 Austria ever since.
Under his leadership, AustriaNews and Café PULS (2004), Austria’s largest private broadcaster PULS 4 (2008), the start-up show “2 Minuten 2 Millionen” (2014), the digital festival 4GAMECHANGERS (2016), and the news channel PULS 24 (2019) were created. He acquired the ATV Group in 2017, launched the streaming app ZAPPN, published the book “Change the Game” in 2018, and successfully launched the superstreamer JOYN in 2023.