Beatrice Lugger is Managing Director of NaWik, the National Institute for Science Communication gGmbH. She is a science journalist, social media expert and chemist. She has worked for almost two decades for numerous German print and online media, including Politische Ökologie, SZ, FOCUS and WIRED. She set up the platform for blogging researchers ScienceBlogs.de. She was also responsible for the social media presence of international conferences such as the Lindau Nobel Laureate Meeting and Nobel Week. Beatrice Lugger has published various specialist articles on science communication topics, is active on relevant committees and is jointly responsible for the platform wissenschaftskommunikation.de.