Daniel Pfurtscheller has been researching and teaching as an assistant professor at the Department of German Studies at the University of Innsbruck since 2021. He holds a doctorate in linguistics and media studies with a focus on media language and visual communication. From 2020 to 2024, he was spokesperson for the Media Language and Media Discourse section of the German Society for Journalism and Communication Studies (DGPuK). His research focuses on the linguistic analysis of digital media discourses and multimodal communication.