Irina Oberguggenberger was born in Innsbruck in 1989 and has been a journalist at ORF in Vienna since 2012. After the ORF Academy, she was an editor for “Zeit im Bild” and various domestic special programmes for several years. Later, she moved to channel management at ORF1, where she managed and was responsible for various TV productions. Since March 2022, she has been part of the “Young Audience” project, which prepares and accompanies the digital transformation at ORF. Here, she is responsible for the areas of content strategy, digital format development and platform expertise, among others.