Designing a magazine refers to a highly fascinating field of visual design remaining stunningly vivid even in the digital era. Swiss-based magazine Reportagen does not advocate for quick coverage but for journalistic craft and compelling stories. The magazine spares photos completely. Zurich-based design studio Moiré established a strong brand providing an independent reading experience for this purpose. Illustrations, infographics and a custom-designed font for Reportagen add to and complete the magazine’s texts and underlying concept: Creating tension, diving into detail, maintaining the reader’s attention and shining a light on the sideshow. In 2013, the project was awarded the Design Prize Switzerland. Marc Kappeler from Moiré speaks about the magazine’s development and other projects that his design studio works on.