Scientific communication is a broad field, with formats and narrative forms becoming more diverse. Conveying the significance of complex learnings in specialised fields for a broad interested public proves to be an exciting challenge: for journalists as well as for bodies with expertise in imparting information like universities, for influencers on social media and for scientists themselves. Discussing how comprehensible and engaging form of scientific communication can succeed:
Beatrice Lugger
CEO of the German National Institute for Scientific Communications NaWik, Karlsruhe
Rudi Novotny
Deputy head of knowledge department for German weekly newspaper ZEIT
Amelie Reigl
Scientist for @die, influencer on Instagram and TikTok
Uwe Steger
Director of the public relations office at the University of Innsbruck
Elke Ziegler
Science journalist of Austrian public-service broadcaster ORF
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Tanja Traxler
Scientific journalist at Austrian daily newspaper Standard